We here at the Diamond Auto Group love a good fairy tale as much as anyone else in the greater Worcester area, but they simply have no place in the automotive industry, right? Not if Chevrolet has anything to say about it! The American automaker is taking some cues from Princes, Princesses and Dwarfs as they send their brand ambassadors to Disneyland in California.

Why is Chevrolet doing this? The answer is simple really. Who wouldn't rather talk to a sales associate from Chevrolet who's relaxed, calm, friendly, an all around happier? This not only serves as a serious morale booster to the folks at Chevrolet who've worked hard to bring the company back into the mainstream eye of America, but also as a good way for Chevrolet to associate itself with one of the happiest places on Earth as well.

Of course, representatives from Chevrolet will also be taking various classes while visiting Disneyland in order to help them stand out against the competition like never before. In this way, Chevrolet is really working to ensure that they have their own "happy ending" in the world of automotive sales. And to ensure that it happens, they're not just taking classes and boosting morale, they're also bringing new and efficient models to the forefront of the market, including the Chevrolet Cruze, Chevrolet Sonic and upcoming Chevrolet Malibu hybrid.

Want more Chevrolet news? Make sure to stay tuned, as everyone here at 768 Washington St. (RT. 20) Auburn, MA is dedicated to keeping you informed. As such, answers to all of your questions about financing your next new Chevrolet, as well as maintaining it through our parts and service departments are only a call or click away, as we can easily be contacted online or by phone at (888) 493-2172. Of course, if you're more interested in taking models like the Chevrolet Tahoe, Chevrolet Avalanche 1500, or Chevrolet Malibu for a test drive, then that can be arranged as well.